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Tuesday, November 10, 2026

Direct2Store Expo: The must-attend event for independents

The Direct2Store Expo is set to become the defining event for Australia’s independent grocery and retail sector.

Taking place 7-8 May at the ICC Sydney in Darling Harbour, the Direct2Store Expo brings together retailers, suppliers, distributors, and industry leaders under one roof for what is expected to be an unmatched networking, education, and commercial opportunity.

With more than 100 suppliers, brands, and tech services exhibiting, the expo offers independent businesses direct access to new products, innovative solutions, and strategic partnerships designed specifically for the independent market.

As the inaugural Direct2Store Expo, this event marks a new chapter for the industry. Open to all independent retailers and suppliers, the expo is positioned as an inclusive, accessible platform that reflects the diversity and strength of Australia’s independent retail landscape.

Those attending will have the opportunity to connect with leading independent retailers, including Ritchies, Hill Street, and Supamart – businesses acknowledged for continuing to set the benchmark for innovation and competitiveness in the sector, with their presence endorsed as underscoring the expo’s position as the premier event for direct-to-store retailing in Australia.

For retailers, the expo is promoted as a rare opportunity to discover new brands, explore emerging trends, and secure competitive advantages. For suppliers, it’s described as a powerful platform to expand distribution, build relationships, and strengthen their footprint in the independent channel.

The Direct2Store Expo is far more than a traditional trade show, the organisers say, with the purpose-built event focused entirely on the needs of the independent retail sector, bringing together “the right people, the right products, and the right conversations”.

This is the event to attend if you’re looking to:

  • Expand your supplier network.
  • Launch a new product.
  • Strengthen retailer relationships.
  • Discover innovative retail solutions.
  • Gain strategic insights into the future of the industry.

Join the industry

On 7-8 May, the independent retail community will gather at the ICC Sydney for two days of connection, innovation, and opportunity.

Secure your place and be part of the event shaping the future of direct-to-store retailing in Australia.

Register now at direct2storeexpo.com.au.

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