Tucker’s Natural has launched a new range of artisan crackers which feature Australian native ingredients as well as regionally renowned ingredients.
“Tastes of Australia bring unique Australiana flavours to your local grocery biscuit aisle,” says owner Sam Tucker.
“Native ingredients from around Australia have been selected to capture the essence of our beautiful land. Lemon Myrtle from the Adelaide Hills, Wattleseed and Old Man Salt Bush from South East Australia and, Pepperleaf from Tasmania all add distinctive flavour elements found nowhere else in the world but right here. We have also added a regional flavour with WA truffle from Manjimup in Western Australia.”
The current range includes Parmesan, WA Truffle & Pepperleaf, Lemon Myrtle & Wattleseed, and Rosemary, Chia & Old Man Saltbush.
The distinctive packaging features botanical drawings of each of the showcase ingredients.
“We wanted to show the consumer the natural native ingredients used in the crackers, which is why these botanical drawings were used,” says Mr Tucker. “We also used the botanical names of these showcase ingredients in the description on the pack.”
The launch of the authentic Australian range was sparked by the growing consumer trends around natural healthier foods.
“These consumer trends resonate well with Tucker’s Natural, as our business was founded on a better-for-you premium snack and cracker offering which aligned with my wife and I, health and wellness philosophy,” says Mr Tucker.
“And with the advent of three boisterous boys, now young teenagers we wanted to make a commitment to the next generation by ensuring our sustainability and environmental strategies exceeded community standards.
“An example is moving to fully recyclable packaging. Our cartons and trays can be recycled in kerbside bins and our film wrap can be recycled via REDcycle (redcycle.net.au) and kept out of landfill. Tucker’s Natural have also placed solar panels on their factory roof and have a culture of continuous improvement when it comes to environmental issues.”
Tucker’s Natural Tastes of Australia Crackers (RRP $4) are available in cartons of 6 x 90g at Woolworths nationally and independent retailers.