Friday, April 19, 2024

Discovery Garden returns to Woolworths

Woolworths Discovery Garden is set to return with a new variety of vegies, herbs, and flowers.

From this Wednesday (10 February), for every $30 spent in store or online, Woolworths customers can collect a new Discovery Garden seedling kit.

Twenty-four varieties will be available, with a new focus on educating Australians about honeybees and the critical role they play in supporting the country’s local food supply through pollination. Twenty-one seedlings in the collection can attract bees at some stage in their lifecycle.

Woolworths Chief Marketing Officer Andrew Hicks says the business is excited to once again offer its customers the collection.

“The response to our first Discovery Garden program in 2019 was overwhelmingly positive, with families collecting millions of seedling kits and discovering how to grow the flowers, vegetables, and herbs together,” he says.

“With so much of our floral resources decimated by recent droughts, bushfires and floods, our focus this year is to encourage pollination through our bee-attracting seedlings and replenish local gardens and community flora.

“The Woolworths Discovery Garden program is a part of our ongoing commitment to sustainability, which aims to not only have a positive impact on the planet but start conversations amongst families that result in positive change for the local environment to help create a better tomorrow.”

Further details

Each Discovery Garden seedling kit includes seeds, a compostable pot, biodegradable seed mat and coco pellet pod. All the packaging from the seedling kits is said to be FSC certified and 100% recyclable.

Woolworths will also supplement the seedling kits with a series of online educational tools for use at home and in schools. This can be found at woolworths.com.au/discoverygarden.

Schools and early learning centres will have access to educational resource kits. This includes a bee craft kit resource for teachers to inspire and educate kids on the importance of bees.

“We want to give families and schools practical steps to extend their learning and make lasting, positive changes to their local environment and community,” says Mr Hicks.

“Our online resources include a step-by-step growth videos and interactive book to support parents and kids through the five-stage growing journey of unboxing, sprouting, repotting, gardening and harvesting.”

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