Dollar Sweets, the Melbourne-based confectionery manufacturer behind the iconic 100s & 1000s, has announce that the 2025 Fairy Bread Day initiative has raised a milestone total of $38,793.40 for The Pyjama Foundation.

This outstanding result marks the most successful year for Fairy Bread Day since its inception in 2014, driven by a 10% year on year increase in overall donations and a remarkable wave of community spirit.

“Fairy Bread Day is more than just a date on the calendar for Dollar Sweets; it is a testament to the company’s commitment to its core values of spreading sweetness and joy,” according to the brand.

Throughout November, Dollar Sweets donated 10 cents from every sale of the 100s & 1000s sprinkles in support of “Australia’s most vulnerable children”. This initiative resulted in a total corporate contribution of $18,308.40, representing a 14% year on year increase.

“Fairy Bread Day has allowed us to spread more than just sprinkles; it gives us the privilege to directly contribute to facilitating stability and learning for Aussie foster kids,” said Miranda Higgins, Managing Director of Dollar Sweets.

“We couldn’t be more grateful to Dollar Sweets for including us in this special initiative. This year’s results mean we can place 38 vulnerable children with their own life-changing Pyjama Angel mentor,” said Bronwyn Sheehan OAM, Founder and CEO of The Pyjama Foundation.

Community support grew by 10% in 2025 to reach $20,485. This record total was bolstered by 14 cafes that created delicious, fairy bread-inspired dishes and donated a portion of the proceeds directly to The Pyjama Foundation.

“In addition to these amazing cafes, many Australian content creators volunteered their time to raise awareness of this charity drive and highlight the impact that a simple piece of buttered bread covered in sprinkles can have. A total of 99 posts, reaching a combined social media following of over seven million, rallied vibrant support for this important cause. The initiative also received backing from the Australian media, which helped to spread the word nationally.”

These impactful funds will directly support The Pyjama Foundation’s ‘Love of Learning’ program, which pairs children in foster care with a long-term ‘Pyjama Angel’ mentor.

“We are overwhelmed by the generosity and creativity of everyone who got involved this year. Fairy Bread Day isn’t just about celebrating a beloved treat, it’s about coming together as a community to make a tangible difference in the lives of children who need it most. This year’s Fairy Bread Day shows the incredible power of that community. From cafes to content creators, and everyone in between, Australians have joined us to sprinkle kindness and hope for children who need it most, and that’s something truly magical,” said Ms Higgins.

“Australia has shown that a simple slice of Fairy Bread is more than just a snack; it is a joyful icon of our shared childhood nostalgia. Dollar Sweets looks forward to continuing this tradition and hopes that its impact can continue to sprinkle hope for the Aussie kids who need it most.”