Just in time for dry winter skin, Dove has launched its most nourishing body wash yet: Dove Advanced Care.

Claimed to deliver 24-hour, lotion-soft with a gentle, sulfate- and paraben-free formula, the launch marks the brand’s most significant product innovation in over a decade.

The bodywash features Dove’s patented MicroMoisture technology, said to strengthen the skin barrier while delivering long-lasting nourishment.

Clinical results speak for themselves, with 3 in 4 women agreeing they could skip their usual body lotion after use.

“This is our most nourishing body wash yet, and we’re so proud to share it,” said Anna Tracey, Personal Care Marketing & Strategy Director.

“Dove Advanced Care Body Care Wash is designed to take moisturising to the next level – offering 24 hours of lotion-soft skin.”

The range is available in five formulas:

• Triple Moisturising – the hero, with Dove’s iconic original scent
• Sensitive – fragrance-free and kind to skin, so even those with sensitive skin can experience softer, deeply hydrated skin straight out of the shower
• Restoring – with coconut and almond oil
• Rejuvenating – pomegranate and lemon verbena scent
• Refreshing – cucumber and green tea scent.

Dove Advanced Care 700ml RRP$22) is available at Coles, Woolworths and leading health, beauty and grocery retailers nationwide.