Monday, June 17, 2024

EasiYo sees growth spike in 2015

More Australians are eating fresh homemade yoghurt, as shown by the growth in sales of New Zealand yoghurt brand EasiYo.

The brand says that a product refresh and the introduction of new flavour profiles and the redesign of its yoghurt makers have fuelled the 45 per cent yearly growth.

“Consumers have become better educated on the benefits of fresh homemade yoghurt, which is reflected in the significant sales increases globally,” EasiYo Global Marketing Manager Caroline Clarke said.

“While the redesigned yoghurt maker and the extensive range of yoghurts have been welcomed by consumers in 2015, EasiYo expects further growth with the introduction of new flavour profiles Pear, and Lemon and Ginger with Bits launching this year. We have also invested in significant above-the-line activities across TV, print and digital.”

EasiYo says that a recent survey of dietitians, commissioned by the brand, saw 96 per cent recommend yoghurt as a healthy snack. EasiYo yoghurt is also vegetarian and gluten-free.

The EasiYo range is available at BIG W, Woolworths, Foodland and IGA.

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