Emma & Tom’s is serving up a taste of nostalgia with the launch of Old-Fashioned Lemonades – a modern take on a global classic, now arriving in Australia and New Zealand.

Lemonade is having a worldwide moment, says the brand, with the global market forecast to grow at an average annual rate of 7.4% as consumers rediscover the category’s nostalgic comfort and refreshing simplicity.

“With Old-Fashioned Lemonades, Emma & Tom’s is tapping into a global trend that’s all about modern refreshment and nostalgia, with better-for-you ingredients and incredible taste,” said Rai Bostock, General Manager Beverages, Soulfresh. “It’s the perfect summer drink.”

Old-school flavour, modern simplicity

The new lineup is said to deliver everything consumers love about lemonade – sweet, tart, and totally refreshing – crafted from natural, premium ingredients and designed to taste incredible ice cold.

Pairing old-school flavour with modern simplicity, Emma & Tom’s Old-Fashioned Lemonades are available in both natural cane sugar-sweetened and no added sugar options, in classic and pink varieties.

And for those who like their refreshment with a little extra bite, Emma & Tom’s has also expanded the range this week with the launch of Emma & Tom’s Sparkling Lemonade in three 330ml can flavours: Lemonade, Pink Lemonade and Ginger Lemonade. 

Fresh and familiar

Ms Bostock says lemonade is a classic for a reason: “it’s fresh, familiar and delicious”.

“Emma & Tom’s has been creating delicious, high-quality juices for over 20 years,” she added.

“This new range builds on that legacy – combining the brand’s focus on quality and wellness with a flavour Australians already love. We’re excited to see this category grow locally.”