The Fight Food Waste Cooperative Research Centre (FFWCRC) and Stop Food Waste Australia (SFWA) have unveiled their new unified brand, End Food Waste Australia.
This strategic rebrand is said to mark a “pivotal moment” in the fight against food waste, solidifying five years of dedication and progress towards Australia’s goal of halving food waste by 2030, in line with the United Nations Sustainable Development Goal 12.3.
Since their inception, FFWCRC and SFWA have fostered collaborations with more than 100 industry, government, and research partners. The public-private partnership is said to have:
- Driven Australia’s “most extensive” research on consumer food waste behaviours
- Pioneered “transformative” technologies for repurposing unavoidable food waste
- Established evidence-based food waste reduction best practices
- Led collaborative industry food waste action through the Australian Food Pact
“End Food Waste Australia represents the culmination of years of dedication and collaboration,” says CEO Dr Steven Lapidge. “By uniting under one brand, we’re forging a powerful force for positive change in the realm of food waste reduction.”
End Food Waste Australia is committed to creating a more productive, sustainable, and resilient Australian food system by ending food waste and food insecurity. It’s emphasised that the core values and commitment of the organisation remain unchanged.
“The end of food waste starts with all of us,” says Mr Lapidge, “and together, we can create a more productive, sustainable and resilient food system for Australia and its communities.”