Endeavour Group celebrated its supplier community at the 2025 Supplier of the Year Awards last week.

‍The night of nights for suppliers was held at Randwick Racecourse in Sydney, bringing together more than 800 guests from across Australia’s drinks and hospitality sector. The evening celebrated the finalists and winners across 14 unique categories, including best product innovation, best brand activation and supply chain of the year.

‍With Dan Murphy’s, BWS and ALH Hotels serving millions of customers every week, Endeavour Group says its success is built on supplier partnerships that bring great products and experiences to life. The Supplier Awards are designed to recognise those contributions.

‍This year’s awards centred on three key themes shaping the future of the industry:

• Innovation with impact – delivering meaningful new products and experiences that excite customers.
• Occasion creation – unlocking new moments of discovery across retail and on-premise.
• Executional excellence – ensuring the fundamentals of value, availability and brilliant service remain non-negotiable.

‍Endeavour Group Director of Merchandise & Buying Tim Carroll said the award winners embody the qualities driving momentum across the sector.

‍“Our suppliers are the backbone of our industry. Without their passion and commitment, we couldn’t deliver the value, range and experiences our customers expect,” he said.

“The winners this year reflect what’s working in our industry right now: bold innovation, creating new occasions, and flawless execution. They are proof that when we focus together on these three things, the whole industry moves forward.”

‍Endeavour Group CEO Kate Beattie echoed the sentiment.

‍“Tonight is about pausing to celebrate the people and partnerships that make our industry thrive. Our suppliers are at the heart of how we show up for customers in our stores, in our hotels and online,” she said.

“The calibre of this year’s finalists and winners shows just how much passion, creativity and resilience exists across the sector, and we’re incredibly proud to recognise that.”

Winners of the Endeavour Group ‍2025 Supplier of the Year Awards:

• Supply Chain of the Year: Lion.
• Sustainability Award: Beachtree Distilling Co.
• Collaboration Award: Mountain Culture Beer Co. – ‘Have Your May’tes Back’campaign.
• Product Innovation Award: Lion – Ultra Zero Carb range.
• Best Brand Activation Award: Pernod Ricard – St Hugo: Dan in Dan’s.
• Digital Partner of the Year: Asahi Beverages – Big Footy Score.
• MixIn Campaign of the Year: Campari – Summer of Aperol.
• Account Team of the Year: Lion.
• Exclusive Product of the Year: Asahi Beverages – Hard Rated Lemon & Mango.
• Local Supplier of the Year: Margaret River Beer Co.
• Trend Leader of the Year: Diageo – Smirnoff Crush.
• Small Supplier of the Year: Leogate Estate Wines.
• Large Supplier of the Year: Lion.
• On-Premise Supplier of the Year: Asahi Beverages.