Thursday, April 18, 2024

Endeavour Group doubles down on responsible service of alcohol

Endeavour Group stores, venues and delivery drivers in popular ‘schoolies’ locations across the country are gearing up to crack down on any attempts by minors accessing alcohol and adults trying to supply minors with alcohol this schoolies season.

“We always refuse service if we believe an adult is purchasing alcohol on behalf of a minor, and during schoolies season our store teams and security guards will be on high alert,” says Endeavour Group Managing Director Steve Donohue.

The leading drinks and hospitality business is rolling out a refreshed Schoolies program in almost 250 BWS and Dan Murphy’s stores and over 50 ALH hotels, as well as its e-commerce businesses, including delivery drivers.

“Through our store and hospitality teams we are closely connected to the communities we serve, and by working closely with local communities across the country, we have been able to identify which venues and retail stores to focus on this schoolies season,” says Mr Donohue.

In stores, the program includes extensive signage and displays to reinforce the ID25 and Don’t Buy it For Them policies to customers and team members.

“The program is set to remind customers that anyone who appears under the age of 25 will be checked for ID, and that it is a crime to purchase alcohol for someone under the age of 18. It is a crime to supply alcohol to minors, and offenders face serious penalties.”

Stores and hotels in popular schoolies areas will also have decals from DrinkWise.

“DrinkWise is working with retailers, including Dan Murphy’s and BWS, to display moderation messages within liquor stores to remind Schoolies to stay classy when celebrating,” says DrinkWise CEO Simon Strahan.

The decals invite schoolies to scan QR codes to experience an augmented reality scenario, illustrating the unwanted outcome of excessive consumption and why it is important to responsibly enjoy schoolies.

Endeavour Group is a recognised industry leader in the responsible service of alcohol.

“We strive to exceed legal and regulatory compliance via a range of voluntary initiatives designed to reduce harm and lift the overall industry standard, and by working closely with health experts, regulators, government and industry,” says Mr Donohue.

Schoolies festivities commence on 20 November in some states and end on 10 December.

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