Mr Daly will visit Adelaide on April 14 to conduct the course on behalf of the Entrepreneurs’ Organisation’s South Australian chapter.
Mr Daly is the former CEO of six fast-growth companies, two of which were sold to Wall Street entities, and says that Australia’s sales culture is more reactive than proactive.
“Australians seem to have learnt the value of ‘emulation’ versus ‘innovation’,” said Mr Daly, an Ernst & Young Entrepreneur of the Year.
He believes that in duplicating what others countries do, Australians miss out on providing each salesperson with a proven system for success, a ‘sales playbook’.
“As I often said when I had a sales force of 2,600, ‘there aren’t 2,600 best ways to sell this product’,” he said. “Let’s figure out the best way and all sell it accordingly.”
Mr Daly says that each state has a unique approach to sales, and that the sales landscape had changed dramatically in the past few years. He believes that because of their positive attitudes and strong customer relationships, Australians are well placed to delve deeper into a customer’s business to build a solid, trusting relationship.
Tickets for the event can be bought here.