Sunday, April 14, 2024

Everfresh Food Market to refresh supermarket offering

A brand-new supermarket is opening in Capestone Village, Mango Hill on Saturday, 30 October that promises to become “a cornerstone of the local community,” according to Everfresh Food Market CEO Graham Booysen.

The Everfresh Food Market ethos is to highlight fresh produce, support local products and local farmers – and Mr Booysen says that at least 50% of the new Mango Hill supermarket will be fresh produce including fruit and vegetables, a large hot and cold deli selection, in-house butcher, bakery, and a dairy as well as fresh seafood and a specialised organic produce section.

“We have built the layout of the store around a large central delicatessen featuring both hot and cold meats,” says Mr Booysen, “with the focus of the store layout to bring more attention to fresh, healthy options, with as many being locally sourced as we possibly can.”

This new addition to Capestone Village is Everfresh Food Market’s third store with other locations in Bundaberg and Buderim.

“The success of our other stores proves that this approach to supermarkets is something our communities respond to and appreciates,” says Mr Booysen, who along with Everfresh Food Market, also acts as CEO of Cornetts Supermarkets. “We want to bring the feeling of shopping at your local farmer’s market for high-quality local products and produce into our stores.”

Mr Booysen’s hope to bring a community atmosphere to his stores is backed by the retailer’s efforts to reach out to the local community to find out what products are most desired by the locals.

A Facebook campaign on the subject garnered over 40 responses of various suggestions, including more vegan options, more organic and pesticide-free fruit and vegetables, and more gourmet deli options.

“We were really happy with the responses we received from the local community,” continues Mr Booysen, “and we think it demonstrates a desire for the kind of offering that we are putting in place for the Mango Hill and surrounding community. We’re very excited to bring something new, and most importantly fresh to the area.”

Although the focus of the store is on fresh produce, there will also be all the mainstays one expects in a supermarket such as a large frozen section and general grocery and household goods.

Everfresh Food Market opens in Capestone Village in Mango Hill on Saturday, 30 October from 8am, with the grand opening being unveiled by local councillor Jodie Shipway and Luke Howarth MP, federal member for Petrie. There are also plenty of activities planned including product tastings and giveaways, gift bags and free fruit for children.

Author Kim McKosker from 4 Ingredients will also be offering samples of a delicious baked Oakfield Ham and customers who purchase a double smoked Oakfield Ham before Christmas will receive a copy of 4 Ingredients’ Celebrations cookbook, written

Everfresh Food Market is also planning to donate $2000 each to six different local sports clubs on the day exemplifying its commitment to the new local community.

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