Everyday Rewards and American Express have announced a new partnership.

As part of the partnership, American Express card members can transfer 2000 Everyday Rewards points for every 2500 Membership Rewards points. This equates to $10 Everyday Rewards Dollars that can be redeemed across a wide range of partners including Woolworths, BIG W, BWS, EG, Healthylife and other affiliated partners.

Everyday Rewards Managing Director Hannah Ross says Everyday Rewards is excited to partner with American Express to help members boost their points in the lead up to Christmas.

“We can’t wait to see how American Express customers supercharge their Everyday Rewards points so that they can enjoy more savings sooner, particularly ahead of the busy festive season when people are treating themselves and their loved ones with gifts and meals together,” she says.  

Nick Alexander, Vice President Cobrand, Loyalty and Partnerships for American Express, says the addition of Everyday Rewards to the Membership Rewards program demonstrates Amex’s commitment to offering greater choice.

“Our members love earning Membership Rewards points and using them for a wide range of experiences and benefits. While redeeming points for flights and accommodation remains a favourite, we’re seeing more members explore new ways to use their points throughout the year,” he says.

“Partnering with Everyday Rewards gives our card members even more flexibility to turn everyday spending into something special and with Christmas just around the corner, it’s the perfect time to use points for gifts, celebrations or even the Christmas lunch itself.”

American Express Card Members who are enrolled in Membership Rewards can transfer their points to Everyday Rewards via the American Express app or desktop by clicking ‘Transfer Points to Partners’ and selecting Everyday Rewards.

Other activity

Last month, Everyday Rewards and ANZ launched a partnership, giving ANZ Rewards credit cardholders the ability to convert their points into Everyday Rewards points.

In other news, Everyday Rewards has launched Everyday Gifting, a new platform available giving members the chance to purchase eGift cards securely and earn points.

The customer loyalty program has also recently kicked off its first ever ‘Shop & Scan to Win’ promotion, offering Australians $3 million in Everyday Rewards points or dollars off their shop.