“Budget-friendly” meal kit service EveryPlate is warning shoppers that while bulk discounts sound appealing in store, they can often cost more in the long run.
According to research from EveryPlate, 60% of the shoppers surveyed say they can’t resist the temptation of discounts designed to increase the volume of food they buy, while 54% admit to making impulse purchases for ingredients they don’t need.
“Aussie families should be cautious of the ‘super savings’ associated with buying in bulk,” says EveryPlate CEO Tom Rutledge. “While these discounts may sound appealing in store, they can often cost more in the long run – leading to overspending and excess food waste.”
Mr Rutledge adds that EveryPlate is on a mission to help families save money on their weekly shop, by giving savvy shoppers a break from the temptation of supermarket impulse bulk buys, which encourage people to spend more.
“When customers sign up to EveryPlate, they can enjoy the convenience of having good quality ingredients and tasty recipes delivered to their door, without any hidden extra costs,” he says.
“Our meal kits come with pre-portioned ingredients to reduce food waste and are perfect for budget-conscious families who want a weekly cost certainty – with the added bonus of offering an unbeatable price from $3.98 per plate.”
EveryPlate’s warning follows Coles’ announcement that it had ‘supersized’ 44 household staples in its new Big Pack Value range. According to the retailer, the range will help time-poor and budget conscious customers save up to 60% by switching to bigger bulk-size products.