Fanta® and Warner Bros. Pictures have announced a global partnership ahead of the release of Beetlejuice Beetlejuice – debuting in cinemas on 5 September 2024. Manifesting the spirit of the mischievous demon, Fanta and Warner Bros. Pictures are coming together to bring a taste of the afterlife to consumers around the world.
The Beetlejuice Beetlejuice and Fanta collaboration is getting into the spooky Halloween spirit. This year, Fanta is encouraging everyone to ‘Summon What You Wanta’ by offering new and exciting ways to celebrate Halloween their way, with exclusive access to the season’s “most sought-after” new film – Beetlejuice Beetlejuice.
As part of the partnership, Fanta is also releasing specially designed limited-edition cans featuring characters from Beetlejuice Beetlejuice, perfect for a Halloween party. The special edition designs include:
- Orange and Orange Zero Sugar – Astrid (played by Jenna Ortega)
- Strawberry Zero Sugar – Lydia Deetz (played by Winona Ryder)
- Pineapple Zero Sugar – Beetlejuice (played by Michael Keaton).
The limited-edition Fanta designs will be available at selected retailers and major grocery stores nationally (including Coles and Woolworths) from September.
As the film’s official drink partner, cinemagoers are invited to enhance their movie experience by savouring a refreshing frozen Fanta in special-edition cinema cups while enjoying the ghoulish antics of Beetlejuice Beetlejuice on the big screen.
Here in Australia, 500 lucky Fanta lovers will have the chance to win vouchers to watch Beetlejuice Beetlejuice at Event Cinemas across Australia. The competition starts on 15 August and people can follow Fanta on Instagram @FantaAU for their chance to win.
Warner Bros. Pictures Executive Vice President, Worldwide Marketing Dana Nussbaum says, “We are so thrilled to be bringing the darkly imaginative and ghoulishly creative Beetlejuice to cinemas this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta® is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition packaging that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Coca-Cola in Australia Senior Marketing Director Kate Miller says, “Fanta has always been about embracing fun, vibrant, and playful moments. Teaming up with Beetlejuice Beetlejuice was a natural fit for us, as both our brand and the film celebrate creativity, mischief, and the unexpected. There’s more to come with this iconic partnership, —keep an eye out for more thrilling surprises and exclusive experiences as we get closer to Halloween.”
From 15 August, Fanta fans can visit coca-cola.com/au/en/offerings/fanta-beetlejuice opening a world of activity.
