Ahead of the Halloween season, Fanta has partnered with Universal Pictures and Blumhouse to launch horror-icon themed-packaging and a limited-edition flavour.

The partnership sees cult and modern Halloween characters Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), and M3gan (M3GAN 2.0) appear on cans across the Fanta flavour range.

A limited-edition flavour – Chucky’s Punch – also joins the line-up.

Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences. 

“This Fanta partnership is all about celebrating the spine-tingling excitement that horror fans live for,” said Martyn Ferguson, Senior Director of Marketing at Coca-Cola Australia and New Zealand.

“We’re excited to bring these horror icons to life in a way that’s both collectible and delicious. This limited-edition release gives Aussie horror lovers a great way to embrace their favourite infamous characters this Halloween with cans that are as bold and unforgettable as the icons themselves.”

From September to October fans are encouraged to keep their eyes peeled as the horror icons are set to show up everywhere that Fanta does, from the limited-edition packaging, to retail, vending machines, and experiences.

The full Fanta Halloween Collection will be available nationwide across convenience stores, petrol stations and partnering retailers.

The partnership was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.