Looking beyond confectionery, Ferrero is unlocking growth by extending its power brands into new categories and occasions.
Ferrero is helping retailers drive category growth by building beyond traditional confectionery, extending its power brands into new formats and occasions while maintaining a clear focus on quality and in-store execution.
With Ferrero Rocher, Nutella and Kinder now spanning biscuits, ice cream, frozen bakery plus entry into thebetter-for-you segment with Fulfil Protein Bars, the business is focused on scaling these platforms and unlocking incremental growth. As consumer demand shifts, growth is increasingly coming from a broader mix of formats and occasions.
“We are seeing our business extend beyond confectionery into broader sweet-packaged food categories,” said Nick Dawes, Sales Director at Ferrero Australia. “The opportunity for retailers is not just in new products, but in unlocking new occasions and driving incremental growth.”
Central to this strategy is leveraging strong brand equity across categories. Products launched under established brands are focused on exciting innovation and expanding choice for consumers, supporting shopper uptake and consistent in-store presence.
“Extending our brands into new categories allows us to build on what shoppers already know and trust,” Mr Dawes said.
Nutella now spans spreads, biscuits and bakery, encouraging cross-category purchasing and higher basket value. Kinder continues to evolve across formats such as Kinder Chocolate Ice Cream and Kinder Joy, expanding relevance across life stages while driving new and impulse purchasing among family shoppers.
Ferrero is also responding to changing consumer preferences through targeted innovation, including sugar-free options with the launch of Tic Tac Two Sugar Free and expansion into better-for-you segment with Fulfil Protein Bars. Seasonal moments remain a key driver, with Ferrero Rocher and Kinder delivering strong performance across Easter, Halloween and Christmas.
Execution remains critical, with enhancements in demand planning and logistics adaptability improving performance during peak periods.
“Availability is key, particularly when demand is most volatile,” said Arslan Shah, ANZ Head of Supply Chain. “By combining stronger planning with a flexible logistics model, we are building a more resilient and responsive supply chain.” Backed by local manufacturing at Lithgow and a strong innovation pipeline, Ferrero is well positioned to support retailers in unlocking sustainable, long-term growth beyond confectionery.
