Wednesday, April 24, 2024

Fever-Tree’s tonic continues to triumph

fever-tree_WEBFever-Tree’s range of premium mixers has stood out once again in the recently released ‘Drinks International Annual Report’.

For the second year running, Fever-Tree appeared in the ‘Tonic Water and Water Top 10s’, securing the number one spot for Best Selling Brand and Top Trending Brand among the World’s 50 Best Bars.

Fever-Tree Acting Brand Director Andy Gaunt said the accolade confirms Fever-Tree as the driving force behind the growth of the premium mixer category.

“We’ve always enjoyed great support in the on premise, and to be voted number one among the World’s 50 Best Bars is an absolute honour,” he said.

“Fever-Tree pioneered the premium mixer category when we launched back in 2005, and results like this show that we remain the clear leader in the premium mixer category.”

Fever-Tree will continue its expansion into the Australian market early this year, introducing new variants Cola and Naturally Light Tonic Water, with more tonic water SKUs to launch into the market later in 2016.

Fever-Tree products available in Australia include Indian Tonic Water, Mediterranean Tonic Water, Ginger Beer, Ginger Ale, Soda Water, and Lemonade.

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