Tuesday, April 23, 2024

Figtale brings Melrose to indies

Figtale and Melrose Health have announced an exclusive partnership to bring Melrose products to Australia’s independent grocery retailers.

The partnership comes after Melrose conducted an extensive review into its existing distribution strategy. It did so with an aim to:

  • improve customer experience
  • achieve transparent reporting
  • drive profitable growth, and
  • better meet the needs of modern retailers and consumers.

Melrose Health Head of Marketing & Sales, Belinda Groves, says the health food innovator is thrilled to partner with the team at Figtale to bring Melrose products to more people in communities across Australia.

“Their mission to inspire and empower people to live healthier, happier lives makes them the perfect partner for Melrose,” she says.

Disruptive wellness brand accelerator

Figtale is an Australian owned and operated business with more than 70 years’ combined experience in Australia’s dynamic natural health industry. Figtale was launched in 2020 as a brand acceleration platform, bringing premium, ethical and sustainable health and wellness brands to modern, connected consumers.

Figtale CEO Gabriel Perera says he’s long been inspired by Melrose’s underlying philosophy of helping people live a healthier life by being a natural part of their everyday rhythm.

“The careful ingredient selection, Australian made quality and efficacy of their products in conjunction with their ambitious outlook make them an ideal brand to make the most of our services and platform,” he says.

“Together, we believe we can put the tools to unlock the best of life in the hands of more Australians.”

The partnership is effective immediately. Melrose will no longer sell direct or via distributors to independent retailers. Independent grocery retailers can now place orders with Figtale’s customer service team via orders@figtale.com.au or 02 7201 2465.

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