Fitness Outcomes has partnered with the Melbourne Marathon Festival, in a “first-ever” ready meal sponsorship fuelling fitness goals for everyday Aussies to make performance nutrition taste good and feel accessible. 

Inspired by the fitness goals and priorities of its consumers, the brand entered the three-year partnership with a philosophy to support everyday athletes at every stage, from training to race day and recovery.  

“Built for participation, Fitness Outcomes champions the attitude that fuel doesn’t need to be complicated, offering meals that are simple, consistent choices to help Australian’s feel stronger and more confident, no matter the race,” according to the brand. “Whether they’re first-timers, weekend runners, run-club regulars or anyone chasing a personal goal, the meals are designed to offer accessible nutrition and fit within busy lives.” 

Marking its inaugural kick off, the brand hosted a pop-up at the recent Great Ocean Road Running Festival (GORRF), where over 11,300 runners and supporters sampled hot meals and experienced open-aired ice-baths at Fitness Outcomes’ Fuel and Recovery Zone following the race. 

In step with the brand’s marathon debut, Fitness Outcomes recently welcomed elite ultra-endurance runners and content creators Stefan and Lachlan Lambros as official ambassadors after their participation in the GORRF marathon.  

Known for becoming the first brothers to run across Australia and the length of the United Kingdom, the pair turn to Fitness Outcomes’ high-protein, macro-balanced frozen meals as a convenient way to support recovery and fuel the extraordinary demands of consecutive ultramarathons. 

The driven duo and leaders of Lambros Army of over 3.8 million strong partnered with Fitness Outcomes as official ambassadors for the brand, speaking to running communities and committed everyday fitness Aussies alike. 

Patties Food Group Chief Marketing & Growth Officer Anand Surujpal said the brand is thrilled to be part of the food fuelling Australia’s fitness goals. 

“The Melbourne Marathon Series is a platform to celebrate progress, and Fitness Outcomes is here to proudly fuel that mindset alongside the Lambros Army,” said Mr Surujpal.  

“Running isn’t an exclusive activity, and we’re excited to be part of the creators and communities that will bring the partnership to life, inviting more people into running culture in a way that feels welcoming.” 

The partnership builds on a growing portfolio of sporting sponsorships for the brand. Currently, Fitness Outcomes sponsors the NSW Waratahs, and at both Paris 2024 and Milan Cortina 2026 Olympic games, the brand was the official Ready Meal of Team Australia.