Fixx Nutrition has announced an exclusive distribution partnership with America’s “leading” e-commerce marketplace for endurance athletes’ nutritional needs, The Feed.

This distribution deal will see Fixx Nutrition gain access to one of the largest providers of nutritional supplements for endurance athletes in the world as it prepares to launch into the US.

Specifically intended to cater for endurance athlete’s nutrition needs, The Feed is said to provide an ideal fit for Fixx Nutrition to expand into the US with its focus on meeting the nutritional requirements for those participating sporting events – pre, during and post activity.

For Fixx Nutrition co-founder Jan Buchegger, this partnership represents a significant milestone for the business as it continues its global expansion.

“This partnership with The Feed represents one of the most significant milestones for Fixx Nutrition as a business since our inception as it provides us access to the world’s single largest marketplace for endurance athletes, the US,” he says.

“With this step, Fixx Nutrition truly becomes a global sports nutrition brand as we seek to establish ourselves as the leading provider of sports supplements for endurance athletes – both amateur and professional.

“We are already experiencing significant enquiries from the US and we predict that this new distribution deal will see our sales and growth volumes significantly expand as we gain access to a whole new market.”

About Fixx Nutrition

Fixx Nutrition was founded in 2017 by Michelle and Jan Buchegger following the sale of their previous business, food manufacturer and supplier Fehlbergs Fine Foods, to Riviana. A late-night phone call to procure some pickle juice from a leading sports scientist for athletes in his care was the impetus for the duo to enter the sports nutrition category.

Following this call, they trialled the benefits of using a humble jar of pickle juice to improve athlete performance. CrampFix was the end of this journey and is now the brand’s signature product, offering fast relief from muscle cramps.

Today, CrampFix is sold in 1000-plus retailers in Australia. Professional sporting teams using CrampFix include the New Zealand, England, and Pakistan cricket teams, the Wallabies, UK Football, and the Springboks, as well as many professional and amateur athletes and individuals from sporting codes as diverse as cycling, AFL, NRL, running, and triathlons.