Flybuys and Velocity Frequent Flyer loyalty programs have teamed up for an Australian-first partnership that will open travel opportunities for shoppers.
Members of flybuys and Virgin Australia’s loyalty program, Velocity Frequent Flyer, can link their memberships, allowing them to:
- Transfer their flybuys points to Velocity Frequent Flyer points.
- Earn status credits with Velocity Frequent Flyer when shopping at Coles, Coles Online, Liquorland or First Choice Liquor by presenting their flybuys card.
“Flybuys has more partners than any other Australian supermarket loyalty program,” flybuys General Manager Adam Story said. “This means we give flybuys members more opportunity to collect points faster, not just by shopping for groceries at Coles, but also by paying for everyday expenses.”
Velocity Frequent Flyer CEO Karl Schuster said: “Millions of Australians do their grocery shopping every day at Coles and this new partnership will make it easier for them to attain their dream holiday with Virgin Australia.”
