Friday, May 31, 2024

FoodWorks’ new retail strategy

aur-chief-procurement-commercial-officer-anthony-abdallahIndependent retail supermarket group Australian United Retailers Limited (AUR) has revealed that it will roll out three new FoodWorks formats from 2017.

“We now have access to the most up-to-date detailed data and analytics from Summit Insights that tells us so much more about what our customers are buying, when they are buying products and what types of stores work best in certain locations,” AUR Chief Procurement and Commercial Officer Anthony Abdallah said.

“One retail format no longer caters for the evolving shopping habits of our customers and these new formats have been specifically developed to take our business into the future by responding our offer to the needs of the communities we service.”

The relaunched FoodWorks retail formats will be:

  • FoodWorks Supermarkets: targeted to families and the primary shopper in major cities/towns. Core range includes extensive offerings across all departments, with a heavy fresh food focus.
  • FoodWorks Local: targeted to families/elderly couples living in regional areas, as well as holiday makers/visitors depending on the location/demographic of the store. Core range tailored to location and could be a mix of all departments as well as impulse categories, with a strong fresh foods focus.
  • FoodWorks Express: targeted to a transient customer base, which includes a combination of passing traffic, public transport users and local residents. Core range focus centred on impulse categories such as confectionery, soft drinks, fresh and on-the-go meal solutions.

The announcement was made to key suppliers this week. Stores will start transitioning to the new formats from early 2017, with the complete changeover expected to take approximately 12-18 months.

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