Sunday, June 16, 2024

Free-range pork products set to rock the market

Entertainment entrepreneur and agriculturalist CM Murphy has teamed up with farmer and smallgoods expert Marty Leacy to launch Pigs Run Wild, a variety of free-range, fresh pork products and European-style smallgoods that are completely free of chemical nitrates.

Mr Murphy, who was responsible for taking INXS from being a pub band to the world stage, came up with the idea of the range when he was unable to find any free-range bacon. He called Mr Leacy asking why it was so difficult to find free-range bacon and pork goods and, together, they both put much of it down to Australian farmers not being able to find reliable distribution channels.

The pair now work with many farmers across the country, offering free distribution via Mr Murphy’s free-range egg business, Rock Chic Eggs. The solution not only brings seriously, free-range all-natural, chemical-free pork products to consumers, but a solution that helps keep Aussie farmers in business.

“This is a win-win situation,” Mr Murphy said. “The farmers are happy, the customers are happy and it means more little pigs can grow up in a seriously free-range environment. It also means we are bringing consumers an all-natural product, that they can enjoy without the worry of consuming chemicals.”

Recognising that consumers are now, more than ever, making purchasing decisions based on ethical farming conditions and a quality product, Pigs Run Wild ensures a “seriously free-range environment” for the pigs.

“As a free-range farmer, my ethos is to hold up to the values of what seriously free range is, working with Australian farmers to make sure the pigs are raised in the best environment possible, having plenty of land to roam and being honest and transparent in our packing and labelling,” Mr Murphy said.

Pigs Run Wild’s chemical nitrate-free pork products include an array of European-style smallgoods, including salami, prosciutto, chorizo, hams, and maple dry-cured, wood-smoked free-range bacon.

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