Frosty Fruits has launched its first reduced-sugar treat, Frosty Fruits Tropical 50% Less Sugar. 
According to the brand, the new product offers the same “zingy tropical burst of flavour Aussies know and love”, now with half the sugar.
Building on the popularity of the brand’s number one flavour, Frosty Fruits Tropical, the new Frosty Fruits Tropical 50% Less Sugar is made with “real” fruit juice and contains no artificial sweeteners, colours, or flavours. It has been “carefully crafted” to cater for the growing number of Australians who are mindful of their sugar intake but still want to enjoy a frozen treat.
“We’re thrilled to share our latest creation with Australians who continue to embrace Frosty Fruits for its delicious and refreshing range of fun frozen treats,” says Peters Ice Cream Head of Marketing Andrea Hamori.
“The launch of Frosty Fruits Tropical 50% Less Sugar, just in time for summer, will provide the perfect accompaniment for those memorable trips to the beach, relaxing pool side, after a game of backyard cricket, or simply when a refreshing break is needed.
“Frosty Fruits remains an iconic Aussie choice, with over 30 million enjoyed in 2023 alone and we’re committed to providing high-quality, frozen treats that meet the evolving needs of Australians.”
Frosty Fruits Tropical 50% Less Sugar joins the existing Frosty Fruits range including Tropical, Watermelon and Fruit Stack flavours. The new addition is available in eight-packs in supermarket freezers nationwide for RRP $9.