Frucor Suntory appoints new Director of Energy and Transformation

Frucor Suntory has appointed Allison Yorston as Director of Energy and Transformation, taking the helm of V Energy.

Ms Yorston has been with Frucor Suntory for two and a half years. As the Director of Nutrition and Fun and Enjoyment, she has managed the juice, Pepsi, and partner brands portfolio.

Ms Yorston brings more than 18 years’ experience, from roles in ‘blue chip’ FMCGs, telcos and retail marketing across New Zealand and Australia.

Most recently, Ms Yorston’s team led the market turnaround for Frucor Suntory’s juice portfolio. She also worked closely with PepsiCo to re-sign a multi-year bottler agreement for the NZ market.

Ms Yorston says she is looking forward to heading up the Energy and Transformation portfolio.

“Having the opportunity to work on, lead and shape a brand like V doesn’t come around too often in your career,” she says.

“It’s a sense of responsibility that I won’t take lightly, and I intend for us to have a lot of fun along the way.”

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