Better-for-you sweet company, FUNDAY Natural Sweets, has launched the first lollipop in Australia with no added sugar, no artificial sweeteners, and a 5-star Health Star Rating.

With just 1g of natural sugar (around 90% less than traditional lollipops), you can now enjoy your favourite sweet treat without the sugar rush. Funday Lollipops also contain prebiotic fibre for a little gut love, and are gluten free and vegan.

Available in four nostalgic flavours – Strawberry & Cream, Pineapple, Cola, and Sour Apple – FUNDAY Lollipops are proof that sweet doesn’t have to mean sugary.

“More and more Aussies are looking for treats they can feel good about. They still want the fun and flavour, but without all the sugar,” says FUNDAY founder Daniel Kitay.

“We’ve worked hard to create a lollipop that tastes just like the ones you grew up with, but made for today. Because when it comes to what we’re putting in our bodies, we all deserve more than a 0.5-star option.”

Coinciding with the launch, FUNDAY has released new research revealing that while 89% of Aussies are more likely to buy a product with a 5-star rating, two-in-three (66%) admit that they never look at the ingredients list of a lollipop. 

Additionally, one-in-three (31%) Aussies don’t know, or are unsure of what the Health Star Rating system is.

Exploring Aussies’ relationship with 5-star ratings, the research dug into the situations where Aussies were most likely to prioritise a 5-star rating, with the top three being a hotel (66%), a safety rating (62%), and a restaurant (60%). On the flip side, only 34% of Aussies say they would prioritise a 5-star rating at the supermarket.

FUNDAY Lollipops are available at Chemist Warehouse, Woolworths, Coles Express, independent grocers, and online at fundaysweets.com.