Tuesday, June 25, 2024

FUNDAY Sweets signs multi-million dollar contract with Coles

Australian natural confectionary brand FUNDAY Natural Sweets has launched at Coles supermarkets across the country offering “healthier” treats for shoppers.

Founded by Daniel Kitay in 2021, FUNDAY offers healthier versions of lolly favourites “bursting with all-natural, gluten-free flavours and no added sugars or sugar alcohols”.

With the help of Australia’s top food scientists, nutritionists, and chefs, Mr Kitay spent countless hours perfecting his recipe. Finally, FUNDAY was created and the “award-winning” confectionary brand quickly gained a reputation for its “high-quality, delicious” treats.

“The demand for better-for-you confectionery is going to grow continuously, and FUNDAY Sweets is committed to surprising customers with new and exciting flavours. Once you taste the amazing natural flavours and gut-loving prebiotic ingredients that FUNDAY has to offer, you’ll never want to go back to the same old boring lollies again.”

FUNDAY’s core products, Fruity Snakes, Sour Peach Hearts and Raspberry Gummy Frogs are now available at Coles.

Mr Kitay says: “I am delighted to announce that FUNDAY Natural Sweets is now available in Coles Supermarkets’ checkout section. Coles has shown its dedication to innovation by prioritsing the “better for you” product category.

“We are excited to partner with Coles and introduce our range of delicious and better for you lollies, providing Coles customers with a delicious and healthy treat right at the checkout. We look forward to sharing the joy of FUNDAY and adding a bit of fun to Coles customers’ shopping experience.

“What sets FUNDAY apart from other sugar-free confectionery on the market is that it’s actually good for you, many sugar-free lollies use sugar alcohols like maltitol or sorbitol. Whereas, FUNDAY uses natural ingredients like chicory root fibre, soluble fibre from tapioca and sweetens with stevia. And, best of all, FUNDAY is GMO-free.”

FUNDAY’s range (50g pack retailing for $4.50) is now stocked at Coles.

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