Gillette is showcasing the “power of the mo” this Movember with a new campaign featuring Australian cricketer and Gillette ambassador Pat Cummins.

Titled “Your Mo Is Calling”, the campaign encourages Australians to start November clean-shaven and grow their moustaches to raise funds and awareness for men’s health. 

Gillette’s partnership with Mr Cummins is said to bring a meaningful touch to the Movember movement, blending humour, nostalgia and purpose. In the hero film, Mr Cummins pays homage to classic looks from the Australian cricket team from the past few decades. He faces off with iconic cricket moustaches in the mirror, from Merv Hughes’ legendary handlebar to Boonie’s bushy classic and Travis Head’s modern flair, to help inspire and encourage men to ‘shave down’ this Movember. 

Gillette Brand Director Vanessa Zhu says the brand is proud to stand alongside Movember in championing men’s mental health.

“As the official shaving partner, we’re here to help Australians start their Movember journey with confidence,” she says. “Partnering with a national sporting icon like Pat Cummins, we want to inspire men across the country to grow their mo and make a meaningful impact.”

Mr Cummins says, as a professional athlete, staying sharp – both physically and mentally – is essential.

“You can’t perform at your best without looking after both. That’s why Movember’s message really resonates with me,” he says. “It’s a great way to get behind men’s health, spark important conversations, and have a bit of fun along the way.

“Partnering with Gillette again felt like the perfect fit – starting Movember clean-shaven then growing a mo or doing the move for mental health challenge is a small thing that can make a big difference.” 

For every Gillette Men’s product purchased at Coles in November, 50¢ will be donated to Movember to help change the face of men’s health.