Thursday, May 30, 2024

Good & Fugly launches second crowdfunding campaign

Good & Fugly has launched its second equity crowdfunding campaign to help amplify its mission to tackle Australia’s food waste epidemic.

The Sydney start-up launched in 2020 to make “saving the planet affordable, convenient, and delicious”. Working directly with farmers, Good & Fugly curates weekly produce boxes out of fruit and vegetables that are deemed “cosmetically unsuitable” for supermarkets and delivers them direct to consumers.

Two years after its first equity crowdfund accelerated the movement, Good & Fugly is calling on investors large and small to join the sustainable food movement as it prepares to “take over the nation”. By utilising Birchal’s equity crowdfunding platform, Good & Fugly is allowing “everyday Aussies” a chance to invest in the early-stage startup without having to spend big. For as little as $250, investors can get behind Good & Fugly and own a piece of the “rebellious start-up taking on the supermarket giants”.

“The price of fruit and veg is skyrocketing, and still, major supermarkets are rejecting produce based on looks alone,” says Good & Fugly co-founder Richard Tourino.

“Our growth since the first raise has been rapid and we have made real progress in the food waste fight, but there’s so much more to do.

“We’re calling everyday Aussies, who have a true passion for the environment and Australia’s food waste issue, to get on board. Together, we can fundamentally change the way Australians buy and eat their fruit and veg – and save money and the environment doing it.”

Mr Tourino, who was inspired to launch Good & Fugly after seeing a gap in the market and hearing first-hand stories about the waste crisis, is excited about what the potential boost in funding will mean for the business.

“We’re looking to use the capital to scale and fuel our national rollout,” he says. We want to connect with more farmers, save more produce, and give more consumers across Australia the opportunity to purchase deliciously ‘fugly’ fruit and veg in fresh, delicious boxes and a growing range of products.”

For investors looking to get on board with Good & Fugly’s mission, expression of interest is open until 7 May via

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