Friday, April 19, 2024

Good karma for ready-meal startup

Fresh foods solutions company Yummy Karma has experienced exponential growth in the past five years as established trends and global events play to its favour.

“COVID-19 saw people staying at home and eating all their meals at home,” says Yummy Karma CEO and cofounder Adnan Galabhai.

“As our busy lives return to normal, we have seen a growing demand for restaurant-quality food that provides a healthier alternative to fast food, while not breaking the bank.”

Established in 2016, Yummy Karma is a manufacturer of fresh food solutions, supplying supermarkets and foodservice channels throughout Australia. Based out of Pendle Hill in Sydney’s west, the business strives to support local farmers and suppliers wherever possible. Its range is 100% Australian owned and produced and includes retail, foodservice and private label products.

The business has grown to become a national supplier, servicing clients such as Harris Farm Markets, IGA, Costco, Woolworths and Foodworks.

According to Mr Galabhai, what has made Yummy Karma stand out in the industry is its focus on “natural food”, as well as an “obsession with quality”.

“Unlike the majority of convenience meal companies,” he says, “we firmly stand for clean food, and do not add anything to our products customers wouldn’t find in their pantry or couldn’t pronounce; no artificial colours, preservatives, flavours or ‘E numbers’.”

Yummy Karma produces both meal and snack products. Meal Pots are a range of all natural, gluten-free heat and eat meals inspired by Indian and Thai flavours, such as Classic Butter Chicken with Basmati Rice, and Pumpkin, Cauliflower and Pea Curry with Brown Rice Quinoa. Snack Bites are perfect for snacking, as a side dish, finger food, or to spruce up salads and wraps. The range includes Herbed Pumpkin and Chickpea Bites, and Broccoli and Brown Rice Bites.

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