Friday, July 26, 2024

Green’s partners with Bega’s Zooper Dooper

Green’s has partnered with Bega Group’s Zooper Dooper brand to deliver three baking treats exclusively to Coles.

Green’s Zooper Dooper Inspired Fairy Floss Flavoured Cupcakes, Green’s Zooper Dooper Inspired Flavoured Cola Cake Bites, and Green’s Zooper Dooper Inspired Flavoured Raspberry Mousse are inspired by the fun, playful and nostalgic flavours of Australia’s number one water ice brand*.

Green’s Head of Marketing & Innovation Karen Marshall says, “Zooper Dooper has been an iconic part of Australian summers since 1976 so we are thrilled to be bringing Australia’s favourite summer flavours together with Australia’s favourite baking brand to deliver innovative and refreshing baking treats for the upcoming warmer months. This new and innovative Green’s range featuring three of Zooper Dooper’s top flavours combines the fun, nostalgia and playfulness of Australia’s number one water ice brand* with easy to make mixes for the entire family to enjoy”.

Zooper Dooper Senior Marketing Manager Jennifer Perry says, “We’re delighted to be adding the fun of Australia’s much-loved refreshment to the trusted treats of Green’s. This launch extends Zooper Dooper beyond the freezer with not one, but three deliciously fun baking treats”.

To celebrate the release of the Green’s Zooper Dooper range, Zooper Dooper has released a 24-pack of cola. The 24-pack of cola gives Zooper Dooper fans more of their favourite flavour in a pack**.

The Green’s Zooper Dooper Inspired Fairy Floss Flavoured Cupcakes, Green’s Zooper Dooper Inspired Flavoured Cola Cake Bites, and Green’s Zooper Dooper Inspired Flavoured Raspberry Mousse (RRP $7 each) are available exclusively at Coles.

*Source: Circana Scan Data, AU Unweighted Grocery, Total Water Ice, Value ($), MAT to 30/07/2023

**Source: Dynata Omnibus with 1000 nationally representative Australians measured from 4th to 7th November 2022

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