Tuesday, June 18, 2024

Healthier and new look makeover for Harvest Snaps

Since 2017, Harvest Snaps Baked Pea Crisps has been helping Aussies enjoy healthier snacks without compromising on flavour, and now the snack food is healthier than ever.

Boasting a new 5 Health Star Rating for the Pea Original Salted, Pea Chilli and new Pea Tomato Chutney flavour, they are a guilt-free choice of snack. “All varieties also deliver less than 100 calories per serve, are baked (not fried), gluten free, palm oil free, and contain less fat compared to regular potato chips,” according to the brand.

Senior Brand Manager Alice Briant says, “With over 25 SKUs in the range, Harvest Snaps has grown from strength to strength with our health credentials, and rate extremely high in the snacking category both here and New Zealand. While it’s been important for us to always deliver a guilt-free delicious snack for consumers, we are very proud to announce we officially have the 5 Health Star Rating for a number of SKUs in the range.”

Harvest Snaps Baked Pea Crisps has also launched fresh new contemporary packaging and a bigger pack size.

Ms Briant said, “Consumer research showed us many consumers are grabbing a pack of Harvest Snaps to share with mates. Only problem is, they don’t seem to last long! So we listened and have made our share packs even BIGGER so there is plenty to go around.”

Harvest Snaps will launch a multi-faceted marketing campaign titled ‘Harvest SNAP Out Of It.’ The campaign will include social, outdoor retail, transit and META advertising, sampling, PR and collaborations with some of Australia’s favourite TikTok influencers.

The new-look packs are available in 120g and 230g varieties, as well as multipacks ideal for lunch boxes and desktop grazing. The range includes:

  • Harvest Snaps Baked Pea Crisps Original Salted
  • Harvest Snaps Baked Pea Crisps Salt & Vinegar
  • Harvest Snaps Baked Pea Crisps Chilli
  • Harvest Snaps Baked Pea Crisps Wasabi
  • New Harvest Snaps Baked Pea Crisps Tomato Chutney
  • Harvest Snaps Baked Chickpea Crisps Roasted Capsicum Flavour
  • Harvest Snaps Baked Chickpea Crisps Sour Cream and Chives Flavour.

Harvest Snaps Baked Pea Crisps (RRP $5 for 120g), Harvest Snaps Baked Pea Crisps (RRP $6.50 for 230g), Harvest Snaps Baked Chickpea Crisps (RRP $5 for 95g), and the 5-pack multipack (RRP $4) are available in the snack food aisle at Coles, Woolworths, ALDI and selected independent supermarkets.

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