Thursday, February 22, 2024

HelloFresh launches seniors’ discount

In an industry-first for the Australian meal-kit category, HelloFresh has announced a 10% Seniors’ discount offering for customers over 60.

The discount comes following new research into the cooking and food habits of Australians over 60, which finds Aussie seniors are looking for variety, value and the support of technology when it comes to their mid-week meals.

Digital savvy seniors

The national survey commissioned by HelloFresh reveals 70% of seniors have embraced technology to improve their mid-week meals.

In fact, 78% are turning to the internet for new recipes and 27% are watching cooking videos online, while others are using online platforms to order their groceries (26%) and takeaway meals (29%).

Despite many being raised on meat and three veg, the majority (60%) of seniors are looking to spice up their usual go-to meals, while 54% want to expand their horizons and cook different cuisines more regularly.

The research also revealed that while 70% of Aussies over 60 agree it’s important to get the best value for money, 65% admit to accidentally overspending at the supermarket.

Helping seniors save

HelloFresh’s new Seniors’ discount offers 10% off every box to Aussies over 60 – allowing them to save up to $600 a year. The new Seniors’ discount also extends to EveryPlate, Australia’s lowest-price meal-kit service.

“We’re excited to launch a first-of-its-kind Seniors’ discount in the Australian meal kit category, and offer savvy seniors a new, convenient and flexible way to get their weekly meals, while providing an opportunity to try something new, or even a twist on their favourite classics,” says HelloFresh Australia CEO Tom Rutledge.

“HelloFresh is a fantastic option for all Australians looking for a trusted service that offers great value. With the ability to tailor their weekly menu to suit their routine and pause or cancel at any time, customers can customise their menu based on dietary and nutritional needs, with options including Dietician-Approved, Calorie Smart, and Carb Smart,” says Mr Rutledge.

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