Thursday, April 18, 2024

Hemp ale gains Dan Murphy’s distribution

Public Brewing Co. has gained national distribution for the “award-winning” Maku Hemp Session Ale at Dan Murphy’s.

Said to honour classic American pale ales, Maku “delicately” fuses “premium” Australian grown hemp with hops to produce a “familiar tasting beer with a twist”. Exhibiting “fresh citrus and tropical notes alongside clean, nutty malt”, Maku is promoted as “easy drinking and superbly balanced”.

Public Brewing Co. owner Phil Munday says he’s excited for more Australians to be able to experience Maku.

“Here at Public Brewing Co., we like to take risks, push the boundaries and experiment when it comes to our craft beers – that’s what sets us apart,” he says.

“Maku is a refreshingly unique and proudly individual craft beer, that’s complex yet understated. It showcases the incredible versatility of hemp and the skilful hand of our brewery team and has been created for both craft beer lovers and those wanting to get out of their comfort zone and try something different.

“Having national distribution in all Dan Murphy’s stores allows Maku to be enjoyed by more Australians thanks to the accessibility of our new retail partner.”

Maku beverage co-founder Adam Guskich says the use of hemp in Maku creates a nice synergy with Public Brewing Co.’s sustainability efforts.

“Inspired by its namesake – Maku, the ancient Asian goddess of hemp – hemp (cannabis sativa) has been utilised throughout history for food, fibre and medicine, and applauded for its versatility and environmental sustainability,” he says.

“With sustainability being a key priority at Public Brewing Co. – including MW solar installation, battery and water recycling – Maku combines an incredible beer with a social conscience.”

Previously an AIBA silver award winner, Maku is delivered in a “sleek and sophisticated” all-black can.

In addition, Public Brewing Co.’s “fan favourites” – 100 Acres Pale Ale, Red Falcon American Red Ale and Feather Weight Craft Light – will be stocked for the first time in Dan Murphy’s and BWS in select stores.

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