Coles is anticipating its biggest year yet for hot cross buns sales with 70 million expected to sell this season, including 21 million over Easter week alone. It has already sold more than 49 million between Boxing Day and 26 March.
The supermarket has also revealed where Australia’s are eating the spiced staple, with a state-by-state breakdown:
- Victoria is in the lead, with more than 13 million hot cross buns passing through Coles’ checkouts. Coles Taylors Hill has sold the most hot cross buns (more than 26,000 packs) followed by Coles Waurn Ponds (25,600 packs) and Coles Berwick (23,900 packs).
- Queensland consumers have bought more than 12 million buns, with Coles Carindale selling to most in the state (24,700 packs) followed by Coles Gympie (21,000) and Coles Nambour (20,900 packs)
- New South Wales Coles stores have sold more than 10 million buns, with stores in Penrith (21,300), Eastgardens (20,300) and Hornsby (19,600) selling the most packs.
- South Australia, Western Australia, Tasmania and Northern Territory customers have enjoyed more than 12 million buns between them, with Coles Victoria Park East in Western Australia outselling stores in the other states and territories with more than 25,800 bun packs, and the Victor Harbor and Warwick Grove stores in South Australia and Western Australia close behind with 23,400 and 21,700 bun packs sold respectively.
When it comes to flavour preference, traditional fruit and chocolate continue to reign supreme as the top-selling bun in every state except South Australia, where a unique favourite emerges for the fruit free variety as their second favourite type of bun.
With 61 per cent of Coles customers planning to eat hot cross buns this Easter, the supermarket has gone to great lengths to offer quality and value for the iconic Easter staple, with two packs of its Canstar award-winning Coles Brand Hot Cross Buns 6 pack for just $6, down from $8 until Tuesday 16 April.
Coles General Manager for Bakery Kate Roff says the retailer takes great pride in creating delicious hot cross buns, “from selecting quality ingredients to ensuring each bun is baked to golden perfection, because we know nothing says Easter like a hot cross bun”.