Huggies has launched the first-ever Australian Huggies Babywear collection, which is available now exclusively through Big W. 
According to the brand, the licensing expansion, in partnership with Caprice Australia, marks a new chapter for Huggies, leveraging its reputation in baby comfort and care to create a range of adorable and practical clothing and accessories for newborns and toddlers.
Huggies Personal Care Marketing Director Gabrielle Davidson says the brand is incredibly excited to partner with Caprice Australia.
“We understand the unique needs of parents and babies and are excited to expand our brand into the clothing arena with this range of high-quality, comfortable, and stylish clothing for babies and toddlers,” she says.
Caprice Australia CEO Paul Cannon says the licensed and branded soft goods manufacturer is delighted to partner with Huggies on this exciting launch.
“The Huggies Babywear collection perfectly complements our commitment to offering Australian families the best products for their little ones,” he says.
The Huggies Babywear collection includes:
- Huggies Babywear Long & Shortsleeve Bodysuits
- Huggies Babywear Romper
- Huggies Babywear Coveralls
- Huggies Babywear Bodysuit and Pant Set
- Huggies Babywear 3 Piece Set
- Huggies Babywear Leggings
- Huggies Babywear Beanie and Mitten Set
- Huggies Babywear Bibs