Monday, April 22, 2024

Hydration advantage

Sports hydration and nutrition brand PREPD Hydration has released a ready-to-drink smoothie engineered specifically for addressing dehydration.

Advantage+ is positioned as an inclusive solution for athletes, parents, busy households and children alike. It is said to be designed to optimise hydration absorption, ensuring lasting energy and mental acuity throughout the day.

Complementing the launch is the PREPD Advantage+ school breakfast and canteen onboarding program, targeting the alarming statistics revealing improper hydration among children According to the brand:

  • 53% of children experience inadequate hydration during school hours.
  • 16.3% of children suffer from severe dehydration.
  • Perception gaps regarding hydration persist, with 49% believing that consuming 2L of water daily is sufficient.
  • 78% of parents express concerns about their children’s hydration levels.

Backed by 25 years of scientific research from Yale and Flinders Universities, Advantage+ features patented sustained fibre technology to optimise hydration absorption, and is fortified with essential nutrients to enhance focus, cognitive function, and overall well-being. Vitamin B12 enriches the blend to sharpen mental clarity, while prebiotics promote gut health and mental resilience.

Arriving with two flavours, Mango and Strawberry, Advantage+ can be consumed as a liquid breakfast or mid-day pick-me-up.

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