Tuesday, April 23, 2024

I Choose SA finds new home

Food South Australia is now leading I Choose SA when it comes to food and beverage in the state-wide campaign to promote and support local produce.

Launched in August 2016, the I Choose SA campaign is instrumental in helping South Australians recognise local products on supermarket shelves and local businesses.

Food South Australia has strongly supported I Choose SA since its inception, and CEO Catherine Sayer says the campaign is an obvious fit with Food South Australia’s commitment to supporting the South Australian food and beverage industry by helping grow its markets, capabilities and connections.

SA consumers loyal to homegrown

“Consumers are very loyal to the many fantastic food and beverage brands we have in South Australia, and I Choose SA is a great way for brands to gain recognition here before moving into interstate and overseas markets,” Ms Sayer said.

“South Australian food and beverage businesses value the support they receive through the campaign by being clearly identified on supermarket shelves as local.”

Minister for Trade, Tourism and Investment David Ridgway says I Choose SA helps support jobs in South Australia by encouraging shoppers to buy local and support the state’s producers, manufacturers, service providers, retailers and businesses.

“Under the leadership of CEO Catherine Sayer, Food South Australia will act as a liaison between the food and beverage industry and retailers, ensuring value for all within the food and beverage sector and aligning with our government’s goal of encouraging industry to take the lead in developing their sectors,” Mr Ridgway said.

Food Australia keen to work with distribution channels

Ms Sayer says Food South Australia is keen to work with all distribution channels supporting the industry by keeping South Australian products top of mind with customers all year round.

All South Australian businesses can apply to use the state brand or I Choose SA. Businesses that are already registered can continue to use the state brand or I Choose SA campaign.

To register a company for I Choose SA visit www.dtti.sa.gov.au/i-choose-sa.

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