The iconic Coca-Cola sign in Sydney’s Kings Cross has turned green and gold in support of Australia’s women’s national football team Matildas and its historic semi-final match.
Coca-Cola has been a proud supporter of the FIFA Women’s World Cup since its inception in 1991, which is now the biggest female sporting event in the world. “This year’s game is making history with record-breaking attendance, unprecedented global viewership, new contenders and thrilling underdog stories, and much more.”
“In the spirit of the game and to drive continued conversation and progress around diversity, equity, and inclusion (DEI), Coca-Cola turns its iconic red and white sign, green and gold to celebrate the massive achievements of the Matildas throughout an exhilarating and exciting tournament,” according to the brand.
In 1974, the arrival of the striking Coca-Cola sign completely changed the face of Kings Cross and quickly became known as ‘The Gateway to the Cross.’ The Coca-Cola sign has seen rain, hail and shine and has been a part of several cultural movements throughout the decades.
“Coca-Cola celebrates the achievements of the Matildas’ for an unforgettable game and time in history.”