Innovative healthy products and trends headline at Naturally Good Expo

Australia’s popular health and well-being products trade show, the 2021 Naturally Good Expo, will be on once more from 30-31 May at Sydney’s International Convention Centre.

Now in its seventh year, the expo – last held in 2019 due to 2020 event restrictions – will be more innovative than ever. This year more than 310 exhibitors and 12 presentations showcasing the hottest products and trends will feature at the B2B event.

Partnering with Australian Organic, Australian Made, Complementary Medicines Australia and others, retailers can see, sample and experience the most diverse businesses and producers across the food, beverages, beauty, personal care, health, home and lifestyle sectors.

Lynn Ormiston, Commercial and Digital Innovation Manager at Naturally Good, said there had been much discussion throughout the past year about the 2021 event.

“There was an overwhelming feeling throughout the natural health industry that the show should go on this year, with the full support of key and long-standing exhibitors and partners such as Unique Health Products, Global By Nature, Bio Living and others,” she said.

“We’ll be creating a Covid-safe environment so people can attend with full confidence with a multitude of hand sanitising stations, safe food and product sampling practices, and appropriate social distancing. People will also be required to register their attendee details beforehand to ensure contact tracing.”

Ms Ormiston said the global challenges of 2020, had given rise to an unprecedented focus on health and well-being, with strong demand for clean-living products.

“People are more aware than ever that they need to prioritise their health and hygiene and are grocery shopping with this in mind,” she said. “Consumers are also seeking out products which are clearly labelled, are affordable, safe, sustainable and do the job well.

“Retailers are now very interested in products featuring ‘the natural advantage’ as demand in many sectors is strong. It’s become very beneficial for retailers to stock natural and organic products to draw in more customers as opposed to stores offering standard fare.”

Exhibitors this year include leading food brands such as Tea Tonic, Tropeaka, Ceres Organics and Lakanto. Returning will be the Start Up Zone, featuring the most innovative products from emerging brands that launched over the past two years including Koala Black Garlic, Cobram Harvest and Prepear.

The Beauty and Living Zone will return showcasing what’s new in cosmetics, skin care, personal care as well as home and living products – one of the fastest growing areas within the natural and organic space. This zone will feature key brands including Clover Fields, Weleda, G&M Cosmetics, and Made by Fressko.
This year, Australian Made has partnered with Naturally Good to deliver an Australian Made pavilion featuring local beauty and living exhibitors such as Like No Udder Soaps, We The Wild and Froth n Flames.

The Natural Health zone will feature almost 30 exhibitors including Oborne Health Supplies, Regul8, Rochway and Glimlife showcasing vitamins, supplements, herbal remedies and complementary medicine products.

Trade visitors will also hear from experts such as Niki Ford from Australian Organic, Chris Mackey from ActionCoach and Anastasia Lloyd-Wallis from Retail Doctor Group. The free attendance speaker series will cover emerging consumer trends, retailer tips, insights into key consumer segments, marketing strategies and more.

This year’s Pitch Fest will also be held on the show floor for the first time. All trade buyers can sit in on the industry’s most enthusiastic pitches alongside industry judges and hear from the masterminds behind emerging brands. Judges include Emma Coath from Rocket Seeder, Ann Cattelan from Go Vita and Lucinda Hankin from Grok Ventures.

The AFEX Business Summit will also be held on Friday 28 May. Aimed at manufacturers and brands in the natural and organic space, it will cover consumer strategy, capital raising and ecommerce, as well as upcoming trends and insights for 2021.

The Naturally Good Expo is on from 30-31 May, 2021, at Sydney’s International Convention Centre, Darling Harbour. For more information, visit naturallygood.com.au.

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