Moccona has combined cafe-style indulgence with a serve of protein in the launch of its new Moccona Protein Lattes. Available in a multi-serve tin, it’s Moccona’s first instant coffee range to deliver 10g of protein per serve.

The new range has been designed for Australians looking to hack their mornings and increase their incidental protein intake without adding another step to their routine.

“Coffee is one of those everyday rituals Australians cherish,” siad Hilary Pulver, Marketing and Transformation Director at Moccona.

“With our new Moccona Protein Latte range, we’re simply bringing together that daily coffee moment with the added benefit of protein – helping people get a little more out of their day, without changing their routine.”

Serving up balance

As protein continues to gain momentum across Australia’s food and beverage landscape, the launch responds to growing consumer demand for products that support both enjoyment and wellbeing. The Australian protein market is projected to grow at a CAGR of 6.2% (Australia Protein Market Size, Outlook & Overview | 2035), while research shows 43% of Australians aged 16–24 say they would purchase coffee with functional benefits (FiftyFive5 U&A coffee report [research done for JDE Peet’s]).

The launch marks Moccona move into new consumption occasions and emerging consumer segments, expanding beyond traditional at-home coffee moments to meet demand for more versatile and modern coffee options. By introducing Moccona Protein Lattes, the brand is broadening its appeal to Australians seeking convenient, elevated coffee experiences that fit seamlessly into evolving daily routines.

The new Moccona Protein Latte range includes Moccona Protein Latte and Moccona Protein Caramel Latte. Each multi-serve tin contains 10g of protein per serve and is available nationally for an RRP of $10.

Moccona Protein Lattes are said to offer consumers a versatile option that can be enjoyed hot or iced – so you can enjoy it your way, however you drink your coffee.