Thursday, May 30, 2024

International event: SIAL Paris

sial_bann_300x300More than 50 years ago, the Salon International de l’Alimentation (SIAL) set out to become the world’s premier food exhibition network. During October 16-20, SIAL Paris will demonstrate how this biennial fair has indeed developed into the food industry’s frontline event.

It’s nine months before kick-off and already 90 per cent of the exhibition area has been reserved. Representatives from more than 92 countries have now confirmed their presence, and over 160,000 professionals from around the world are expected to attend the five-day show. Arranged into food sectors and geographical regions, SIAL’s one-of-a-kind layout lets visitors customise their experience and explore the exhibition according to their own particular needs.

Following a successful initiative launched in 2014, SIAL continues to promote emerging food sectors by offering designated display areas. This year, for the first time, there will be a Gluten-Free Zone – a section epitomising the way in which food markets are adapting to new needs, as consumers (evermore educated and demanding) change their habits and expectations.

Also under the spotlight will be the organic and fresh produce sectors, and the beverage market – especially beers and hot drinks. In addition, there will be a ‘tech’ zone, allowing SMEs and very small businesses to present their latest technologies and equipment products. Because SIAL Paris is an ideal showcase for the French food industry, there will once again be a designated ‘Made in France’ signage.

SIAL Network Director Nicolas Trentesaux says SIAL Paris is a unique platform for stakeholders to test new markets, launch new products and meet today’s main players to discuss the challenges of the future.

“All eyes will be focused on Paris in October 2016,” he said. “The food industry is one of the most dynamic industries in most G20 countries. By discovering new trends and business opportunities, participants will find the tools they need to achieve their objectives.”

More than 2,500 new products will be presented at the SIAL Innovation feature this year, inspiring the food and beverage industry more than ever.

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