The UK retailer’s new-look loyalty card offers extra points for café customers and market-leading rewards on fuel.
The Morrisons More card is being sent to cardholders and gives customers five Morrisons More Points per pound spent in store. When customers earn 5,000 points they receive a £5 ($9.95) voucher – to be branded the Morrisons Fiver.
Morrisons More cardholders will, for the first time, earn points every time they shop in Morrisons cafés, earning five Morrisons More points for every £1 ($2) spent.
Customers will also earn 10 points per litre of fuel, more than with comparable loyalty cards: five points for every £1 spent in Flower Shop, Garden Centre and pharmacy; extra points on promotions in-store and online.
“We have listened to what our customers tell us they want from a Morrisons loyalty scheme,” Morrisons Group Marketing and Customer Director Andy Atkinson said. “They enjoy earning points every time they shop with us and being rewarded with £5 vouchers – their Morrisons Fivers. They also said that they want to earn points across our stores, including in our customer cafés.
“Customers’ points on their existing card will be automatically transferred over to their new card.”