A number of Tesco stores around the UK will introduce a health-and-wellbeing ‘store in store’ format following a partnership with specialist health and wellness retailer Holland & Barrett.
The new partnership follows Tesco’s introduction of sites offering the brands of retail group Arcadia – including Dorothy Perkins, Burton and Evans – in some of its larger stores last year, which Tesco said showed that customers found it more helpful to combine shopping at its supermarkets with shopping for other well-known brands.
Both Tesco and Holland & Barrett say they are keen to learn how the new proposition and format will be received by customers, but are confident the brands and propositions will work successfully alongside each other in-store.
Holland & Barrett’s sales areas will include a range of its popular brands, including Bootea, snail gel and its best-selling coconut-based products.
The new format will be integrated within Tesco’s store sales floors, enabling Tesco customers to shop across some 3,000 product lines from Holland & Barrett’s health, food, beauty and sports ranges.
“We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett,” Tesco UK and ROI CEO Matt Davies said.
“The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”
