Jack Link’s is “spicing up” shelves in independent retailers and convenience stores with its new Jalapeño Beef Jerky.
According to Jack Link’s, the new product has been slow cooked to ‘love at first bite’ perfection – blending the brand’s tender slices of premium grass-fed slow-cooked lean beef and original unique blend of spices with an “unmissable hit” of jalapeño chili peppers. It’s “packed” with 17g of protein, is low in fat and is promoted as being “damn tasty” for “crafty carnivores”.
“Tear into the smoky richness of slow-cooked beef followed by a burst of jalapeño chili pepper heat and settle in for the subtle notes of garlic and onion with a hint of marinade sweetness,” adds the brand.
Jack Link’s Asia Pacific Marketing Director Dan Bitti says the brand can’t wait for its jerky community to get their hands on the new flavour.
“The Jalapeño Beef Jerky is a top-selling flavour in our birthplace of North America, so it was only right that we brought one of the biggest and best tastes down under,” he says.
“With the recipe that put us on the map long ago blended with unique spices and the zest of jalapeño chilli peppers our Jack Link’s Jalapeño Beef Jerky are going to go like wildfire.”
Jack Link’s Jalapeño Beef Jerky is now available from independent retailers and convenience stores for a RRP of $5.50.