Iconic cereal and snack maker, Kellogg Australia and New Zealand (ANZ) has appointed experienced marketing leader Leanne Bell as Marketing Director.
Ms Bell brings a wealth of executive marketing and commercial experience to the role and a history of delivering profitable brand growth across a range of top-tier consumer brands in Australia and across Asia Pacific. Most recently, Leanne was Marketing Director at Johnson & Johnson APAC and led the growth of the Digestive Health Portfolio across the region, responsible for strategy, innovation and marketing of a $250 million portfolio of brands.
Prior to Johnson & Johnson, Ms Bell held various marketing roles at FMCG businesses in Australia including Kimberly-Clark and Campbell Arnott’s, as well as Sales Category roles at Dairy Farmers.
In her new role with Kellogg, Ms Bell will spearhead the Australian marketing function, developing and executing the company’s portfolio strategy and marketing programs.
Kellogg ANZ Managing Director Anthony Holme says, “Leanne brings significant commercial experience, a clear strategic mindset and a warm and engaging style to our business. With her passion and knowledge of the FMCG industry, extensive experience and commitment to driving an agile culture and a customer-centric approach, Leanne’s qualities will be pivotal to transport Kellogg into its next phase of growth. We are excited to have the addition of such an accomplished marketing leader joining the ANZ leadership team and I’m excited to be working alongside Leanne.”
Kellogg ANZ Marketing Director Leanne Bell says, “I’m excited for the opportunity to lead the talented and driven marketing team at Kellogg and work on such an iconic portfolio of brands. A clear focus of mine is to foster a culture of breakthrough thinking to drive growth and innovation opportunities, so Kellogg can continue to make a positive difference to the lives of consumers, shoppers, customers and environment at scale.”
