Friday, April 19, 2024

Kellogg’s celebrates 100 years in Australia

For 100 years, the grains used to make Kellogg’s® much-loved cereals have been sourced from generations of Aussie farming families, and today ​​over 87% of the ingredients used to make the cereal in Botany are sourced locally, including corn, wheat, rice, oats, sugar and salt.

Rewind to 1924 … it was the Roaring Twenties, the Great War was over, and it was a time of great hope and prosperity. It was also the beginning of Australia’s love affair with breakfast cereal, with the launch of Kellogg’s Corn Flakes® on Australian soil. Machinery specialist, Morris Raymer, was tasked with travelling to Australia to set up a corn flake machine in a rented building in Sydney’s Chippendale, producing 50,000 cases​​ each week.

Four years later a new factory was set up in Botany, on the same site as it is today. Fast forward to 2024, the factory now produces 42 million kilograms of cereal every year and continues to source the majority of its raw ingredients from local Australian farmers.

Kellogg’s has shares highlights from the last century:

  • Cornelius, the Corn Flakes rooster, first appeared on boxes in 1960.
  • ‘Just like a chocolate milkshake . . . only crunchy!’ first aired on national television in 1962 for Coco Pops®.
  • The year 1980 saw the launch of the Nutri-Grain® IronMan and IronWoman series. This partnership continues 43 years on, creating a lasting connection within the surf sporting community.
  • In 2006 Kellogg pioneers the first front-pack Percentage Daily Intake Counters, empowering informed food choices.
  • Pringles®, an icon of the snacking world, joined the Kellogg Company in 2012.
  • Kellogg’s has been on a mission to make a difference to Aussie communities since the first facility was set up in Chippendale in 1924. It continues to support Australian communities, donating over 60 million serves of cereal and snacks over the past 10 years as part of the Better Days Initiative.

Over the decades, Kellogg’s® has made Nutri-Grain, Just Right® and Sustain® uniquely for Aussie tastes. To this day, Nutri-Grain cereal is only made in the Botany facility in Australia.

Kellanova ANZ Managing Director Anthony Holme says: ‘When you wake up this morning and enjoy your bowl of Kellogg’s cereal, know that there have been one hundred years of Aussies doing the same. I feel honoured to be leading the celebrations and have thoroughly enjoyed looking back on our rich history…of being there at every table, for millions of Aussies.’

“Having sourced Aussie-grown ingredients over the past 100 years, we’re focused on ensuring our farmers stay resilient, so we can continue sourcing from them for the next hundred. In 2020 we increased our support by partnering with the Cool Soil Initiative, working together to reduce farm greenhouse gas emissions and future-proof crops against climate change.”

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