KitKat, the official chocolate bar of Formula 1, is shifting into high gear with the launch of a world-first innovation – the KitKat F1 Chocolate Car – alongside exciting fan activations at the Formula 1 Qatar Airways Australian Grand Prix from 6–8 March 2026.

To celebrate the partnership, KitKat has crafted a unique chocolate masterpiece in the shape of an F1 car – the first of its kind globally. Made with smooth milk chocolate and packed with crispy cereal and signature wafer pieces, this limited-edition treat hit shelves in major Australian retailers this month.

“Our partnership with Formula 1 demonstrates how we are investing at scale behind our most iconic brands and creating unique experiences for Aussie and Kiwi KitKat fans,” says Nestlé General Manager Confectionery & Snacks, Andrew Lawrey.

“This KitKat Formula 1 chocolate car brings the ‘Have a Break, Have a KitKat’ message to F1 fans worldwide.”

Beyond the track

The KitKat x Formula 1 partnership is said to go beyond trackside branding, delivering immersive experiences for fans worldwide. From exclusive merchandise, in-store activations, a consumer promotion, limited-edition products, and Netflix’s Formula 1: Drive to Survive ad placements, KitKat is bringing the thrill of F1 closer than ever.

From 10 January to 10 March, shoppers in Australia and New Zealand will have the chance to win – a trip for two people to the Formula 1 Pirelli Gran Premio D’Italia 2026 in Monza, Italy. Plus, 1,000 exclusive KitKat F1 merch prizes are also up for grabs.

To enter, shoppers must purchase any 2 KitKat chocolate products (bars, blocks, share bags, racing car, Easter range only) in a single transaction, retain their purchase receipt and enter at kitkat.com.au/f1.