Consumers are becoming more and more conscious of how their purchases effect the environment.
Majority of Aussies (80%), show a strong desire to recycle correctly, however unfortunately, 48% are getting it wrong.
KitKat is encouraging consumers to ‘Give the Planet a Break’ by recycling soft plastics correctly. The team is temporarily replacing its logo on the iconic four-finger milk chocolate bar with a call out to recycle in store.
“KitKat is a brand synonymous with breaks,” says Nestlé Head of Marketing Confectionery, Joyce Tan.
“Together, we want to work with Aussies to help them ‘Give the Planet a Break’ and recycle their soft plastics.
“We know Australians have great intentions when it comes to recycling, but our research shows that over a third of us either forget to drop off our soft plastics at the supermarket, [or] say we can’t be bothered to take them back to store, or don’t have anywhere to store them at home.”
The limited-edition bars feature a KitKat-inspired recycling symbol and an explicit call to Aussies to drop off at REDcycle collection bins, located in most major Australian supermarkets.
“In order to encourage everyone to recycle right and drop off their KitKat wrapped and other soft plastics at REDcycle collections bins, we’ve turned our iconic pack into a reminder Aussies can’t miss!” continues Ms Tan.
“Putting good reminders or systems in place, like stowing your soft plastics in a reusable shopping bag until you go back to the supermarket, will go a long way to helping you recycle more soft plastics – and give the planet a break.”
For more information on recycling soft plastics correctly, visit givetheplanetabreak.com.au.